Business Analysis Dick s Sporting Goods - 737 Words

I. PROSEPECT INFORMATION A. Company Name: DICK’S Sporting Goods’ B. Type of Business: Dick’s Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear. C. Prospect’s Job Title: Purchasing manger D. Key Facts: DICK’S Sporting Goods’ is a Fortune 500 American corporation in the sporting goods and retail industries headquartered in Findlay Township. Dick’s has 610 stores in 47 states as of March 16, 2015 primarily in the eastern half of the United States. Founded in 1948 by Richard â€Å"Dick† Stack, the chain has expanded to become one of the largest sporting goods retailers in the world. As of January 30, 2016, the company operated more than 640 DICK’S Sporting Goods locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best. DICK’S also owns and operates Golf Galaxy, Field Stream, True Runner and Chelsea Collective specialty stores. Identify the type of buying situation and provide justification. E. Anticipated Buyers Needs ANTICIPATED BUYERS NEEDS WHY/HOW IMPORTANT Variety of colors The process of creation product varieties has important implications for competition in goods market. The selections of colors provide numerous options for the customers, guaranteeing DICK’S Sporting Goods’ that sales revenue will increase. Having the right materials for running shoes A stability shoe has all the necessary components of good running shoes: properShow MoreRelatedA Business For Fishing Equipment Essay1482 Words   |  6 PagesThe company was founded in 1948 by Dick Stack which was just a business for fishing equipment at first. By 1958, he expanded his product line for all kinds of sports. Some years later, his son, Ed Stack, took over the business where he currently is the CEO and Chairman of this retail store. This Omni-channel retailer is offering a broad assortment of brand name sporting goods equipment, apparel and footwear to serve and inspire athletes and outdoor enthusiasts to achieve their personal best. (FundingRead MoreThree Characteristics Of Good Marketing Research835 Words   |  4 Pages The text discusses seven characteristics of good marketing research, those being scientific method, research creativity, multiple methods, interdependence of models and data, value and cost of informatio n, healthy skepticism and ethical marketing (Kotler, P., Keller, K. L. (2012). The company will utilize scientific method, multiple methods being focus groups, industry research reports and large doses of healthy skepticism. Athletic Supreme’ s market research will consist of an initial reportRead MoreMarketing Mix Paper1336 Words   |  6 Pagesa firm less likely to face direct competitors. To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation and control. (Armstrong and Kotler 53) A typical marketing mix includes some product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customer s place. (Perrault and McCarthy 36) Breaking down the marketing mix into these four basic elements Ââ€" product, price, promotion, andRead MoreRunning Central Based On Athletic Footwear Industry1118 Words   |  5 PagesThe main competitors that we determined for Running Central based on the athletic footwear industry in the Peoria area were Dick’s Sporting Goods, Finish Line, and Champs Sports. Secondary competitors could be considered places like Wal-Mart, Shoe Carnival, Payless, Shoe Dept., and DSW who sell but aren’t specialized in athletic shoes. Due to the fact that Peoria has a lot of primary and secondary competitors for Running Central, we determ ined that there is an overstored market. In order to stayRead MoreA Market Analysis Will Be On Nike, Inc.1336 Words   |  6 PagesThis market analysis will be on Nike, Inc. using the Porter’s Five Forces designed by Porter, (2008): 1) Competitive Rivalry within the Industry, 2) Bargaining Power of Suppliers, 3) Bargaining Power of Customers, 4) Threat of New Entrants, and 5) Threat of Substitute Products. Nike was founded in 1964 by Bill Bowerman a track coach at the University of Oregon who developed lightweight, durable running shoes along with Phil Knight one of his runners and a student of business at the University. AlmostRead MoreThe Under Armour, Inc., And The Adidas Group1634 Words   |  7 PagesIntroduction This analysis of the Under Armour, Inc., and its subsidiaries is depicted in the paper; Under Armour and its subsidiaries develops, markets, and distributes branded performance apparel, footwear, and accessories for men, women, and youth primarily in North America, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company is in direct competition with Nike, Inc. and The Adidas Group. Therefore, this paper will further attempt to evaluate the pressure exertedRead MoreSwot Analysis Of L. L Bean1092 Words   |  5 Pages$60,000 to a political action committee that supported Donald Trump. These claims were denied by the family. Sales have remained flat for a second year 2015 2016. SWOT Analysis Strengths †¢ Established Outdoor Brand for more than 100 years †¢ Has a Global Presence †¢ Trusted Brand for quality reliability †¢ Family owned Business †¢ Multiple Product Lines †¢ Free Shipping Service Weakness †¢ Has to maintain its brand image against strong competition examples (North Face REI) †¢ Strong presence in OutdoorRead MoreAn Analysis of Marketing Strategy at Bass Pro Shops3064 Words   |  12 PagesAn Analysis of Marketing Strategy at Bass Pro Shops Introduction Today, Bass Pro Shops is a multi-billion dollar enterprise that specializes in sporting and hunting equipment. The companys current position is a far cry from its modest beginnings in 1971 when the companys founder, Johnny Morris began selling fishing lures on just two shelves in his fathers liquor store. With fifty-two retail outlets as well as a number of Outdoor World superstores in the United States and Canada, a user-friendlyRead MoreAdidas Group Is a Global Leader6231 Words   |  25 PagesRecently , Adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of product Products from the adidas Group are available in virtually every country of the world . the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance Adidas is on the move andRead MoreUnder Armour Economic Analysis3606 Words   |  15 PagesUNDER ARMOUR Ecomonic Analysis Wisniewski, Angela Table Of Contents 1. Executive Summary 3 2. Company History and Analysis 3 a. Strengths 4 b. Weaknesses 4 c. Opportunities 5 d. Threats 5 3. Microeconomic Analysis 5 4. Macroeconomic Analysis 7 5. Market Structure- Monopolistic Competition 8 e. Consumer Demand 9 6. Market Competition 9 7. Managerial Recommendations 11 8